Promotions
THE SOUL'S RAILCAR
A JOURNEY TO HONOR MEMORY AND TRADITION
Experience Mexico’s Day of the Dead aboard the Jose Cuervo Express: a themed railcar with seasonal bites inspired by the tradition, live music on board, and a four-course meal with live mariachi at Hacienda El Centenario in Tequila, Jalisco.
OCTOBER 24 & 31 · NOVEMBER 7
Come dressed as a Catrina or Catrín, the elegant skeleton figures of Day of the Dead. The best costume wins a special prize.
TRADITIONAL JOURNEY
Jose Cuervo Express
Experience the quintessential Tequila journey. Enjoy a round-trip train ride, agave landscapes, tradition, culture, and the essence of tequila in an unforgettable experience.
EXCLUSIVE DATES:
OCTOBER 3, 10, AND 17, 2026
DURATION: 11 HRS.
DISCOVER TEQUILA!
Ride aboard the Jose Cuervo Express Train and immerse yourself in a one-of-a-kind experience: explore iconic agave fields, visit the historic La Rojeña Distillery, and enjoy traditional Mexican cuisine alongside exclusive cocktails.
BEST SELLERS
THE SOUL'S RAILCAR
Experience the Day of the Dead
Experience Mexico’s Day of the Dead aboard the Jose Cuervo Express: a themed railcar with seasonal bites inspired by the tradition, live music on board, and a four-course meal with live mariachi at Hacienda El Centenario in Tequila, Jalisco.
OCTOBER 24 AND 31, AND NOVEMBER 7, 2026.
Adult: $4,850 mxn (adults only)
- 11:00 hrs.
A NIGHT AT LA TAHONA
Experience the Day of the Dead at La Tahona, a restaurant in Tequila, featuring a four-course pairing dinner with the Dobel® tequila line and live music. Limited seating.
SATURDAY, OCTOBER 31 · 20:00 – 22:30 HRS.
Price: $1,050 mxn (adults only)
JOSE CUERVO EXPERIENCE
Price: MXN $585 (adults only)
Discover the legacy of Jose Cuervo at La Rojeña Distillery, the oldest distillery in Latin America. Explore the tequila-making process, taste tequila alongside cooked agave, and enjoy an educational 4-glass tasting of Tradicional®.
- Duration: 1:30 hrs.
TRADITIONAL JOURNEY
Experience the quintessential Tequila journey. Enjoy a round-trip train ride, agave landscapes, tradition, culture, and the essence of tequila in an unforgettable experience.
UNIQUE DATES:
OCTOBER 3, 10 AND 17, 2026
(adults only)
- Duration: 11 hrs.
ONE DESTINATION, ENDLESS EXPERIENCES!
Experience culture, flavor, and history in one tour.
MEXICAN PRIDE, A GLOBAL EXAMPLE
Tequila, Jalisco was named Latin America’s Best Smart Tourist Destination in Technology & Data Management by FIDI.
We raise a toast to this destination for combining history, hospitality, and technology to offer unforgettable experiences.